Services

Brand activation & launches

Product launches, roadshows and brand experiences: from scenography to day-to-day operation.

A product launch only gets one chance to land. We build the whole setup — scenography, reveal mechanic, LED wall, lighting, hosting — and we run it for the full duration of the operation, in a shopping mall, a showroom or on an event site.

The reveal gets rehearsed

Drape drop, kabuki effect, an LED wall opening, mapping onto the product: whatever the mechanic, it is rehearsed several times before doors. A reveal that fires a second late against the music loses all its effect — and you do not get to run it again.

Running it, not just installing it

A shopping-mall setup lives for six to eight weeks. Someone has to switch it on every morning, swap a failed panel the same day, restock the giveaways and report incidents. We cover that daily operation, not just the initial build.

A roadshow multiplies everything, including risk

On a roadshow every site has its own constraints: different ceiling height, access through a narrow goods lift, limited power. We design the setup to the lowest common denominator across sites, which avoids improvised adaptations by the third city.

Frequently asked questions about this service

Yes, we build overnight after closing. It is the norm for this kind of operation and malls generally require it.

Yes: switch-on, technical monitoring, maintenance and incident reporting for the whole duration of the operation.

Yes, recruited and trained on your product story. You approve the profiles and the brief before launch.

Allow three to six weeks between concept sign-off and the day itself, depending on the complexity of the scenography and lead times on custom-built elements.